Why Woke

According to the Urban Dictionary: Getting woke is like being in the Matrix and taking the red. You get a sudden understanding of what's really going on and find out you were wrong about much of what you understood to be truth.

The idea behind ‘Woke’ is to create food and beverages that are healthy, full of original Unadulterated flavors while being socially and ecologically responsible. We want our consumers to be ‘Woke’ towards what they put in their body and how it impacts the environment.

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